What We Do

The California Reinvestment Coalition builds an inclusive and fair economy that meets the needs of communities of color and low-income communities by ensuring that banks and other corporations invest and conduct business in our communities in a just and equitable manner.

We envision a future in which people of color and low-income people live and participate fully and equally in financially healthy and stable communities without fear of displacement, and have the tools necessary to build household and community wealth.


Here to Stay

This initiative develops immigrant grassroots leaders to advocate for community-driven solutions to the challenges of immigrant income instability and economic mobility, while driving civic participation.

Disrupting Displacement Financing

We are asking banks not to finance serial evictor landlords who contribute to the Bay Area’s displacement crisis.

Ending Harmful Debt Collection

As part of a movement to reform California’s criminal justice system, CRC advocates for an end to the California courts’ use of private debt collectors.

Holding Banks Accountable

CRC works to secure public, detailed, written commitments to communities from banks. CRC advocates for a robust Community Reinvestment Act while encouraging banks to meet the needs of their communities. We also call financial services companies out on unscrupulous practices, like payday lending.

Protecting Consumers

The Consumer Financial Protection Bureau is under attack by the current administration. CRC and its members work to keep the agency strong, independent, and working for consumers throughout the country.

Developing Grassroots Leaders

In partnership with our members, CRC builds people power by developing a new generation of leaders from low-income communities to improve policies and practices that affect their economic well-being.

CRC By the Numbers


Years CRC has been advocating for low-income communities and communities of color.


Billions of dollars in community investments negotiated by CRC in the past 5 years.


California counties served by CRC and our members.


CRC organizational members throughout the state.

CRC was founded in 1986 with the goal of increasing the flow of credit, services, and investments to low-income communities and communities of color in California. Our most important tool is the Community Reinvestment Act (CRA), a federal law passed in 1977 in response to redlining, which requires banks to help meet the credit needs of all communities in which they are located.

Over the last three decades, we have worked with our members to identify changing community needs, monitor bank practices, and advocate for systemic changes in the financial services industry and state and federal policy arenas.