Paulina Gonzalez-Brito

Executive Director

Paulina Gonzalez is Executive Director of the California Reinvestment Coalition. She has worked for over 20 years leading economic justice organizing campaigns to expand worker rights, immigrant rights, and the rights of low income and underrepresented communities of color. Under her leadership, CRC has grown to 300+ members, gained higher visibility, expanded its focus areas to include immigrant financial protection and fines and fees work, and negotiated community reinvestment agreements with five banks worth more than $25 billion.

Paulina currently serves on the Community Advisory Council of the Federal Reserve Bank of San Francisco, the San Francisco Municipal Bank Feasibility Task Force, and the Board of Directors for the National Association for Latino Community Asset Builders, and was formerly a member of the CFPB’s Consumer Advisory Board. Paulina is an Los Angeles native and a life-long Dodgers fan.


Kevin Stein

Deputy Director

Kevin Stein is a Deputy Director of the California Reinvestment Coalition. At CRC, Kevin leads corporate and policy campaigns, advocates for regulatory and legislative change, works in partnership with local community organizations, and conducts action research.

Before coming to CRC, Kevin was Supervising Attorney at the East Palo Alto Community Law Project and Lecturer in Law at Stanford Law School. Kevin is a graduate of the Georgetown University Law Center, and Stanford University.

Kevin sits on the board of directors of the Mission Economic Development Agency (MEDA) and the National Community Reinvestment Coalition.


Jyotswaroop Kaur Bawa

Director of Organizing and Campaigns

The layered experience of immigrating from Punjab to Los Angeles at fourteen, fuels Jyotswaroop’s passion for economic justice, particularly as it impacts immigrant communities. Prior to joining CRC, Jyotswaroop was the Deputy Director at the California Immigrant Policy Center where she led the development of a new initiative to engage in political accountability work, expanded the organizations workers rights agenda into a broader economic justice portfolio and drove the vision for its burgeoning organizational brand and profile. During her tenure, as the organization doubled in size, Jyotswaroop led the team to develop systems and processes for inter team communication and collaboration. She also established all protocols and set up CIPC as an independently operating 501c3 non profit organization.

Before that, Jyotswaroop worked with the Sikh American community developing two national civic engagement and leadership development programs for Sikh Americans with unprecedented achievements, particularly in Washington D.C. In addition, during the height of the economic recession as people lost their homes to banks, and immigrants were routinely threatened by landlords, Jyotswaroop, then the Associate Director at Strategic Actions for a Just Economy (SAJE), led the organization to generate influential tenant rights campaigns in South Los Angeles. Prior to her return to the west coast, Jyotswaroop spent three years advocating for South Asian immigrant survivors of domestic violence in New York City’s public assistance offices, and built inroads for new immigrants to have access to the city’s workforce development institutions. Directly out of college, she taught English in a public middle school for at risk youth in a rural town in Japan for two years, developing her appreciation for unique experiences in other countries, and learning to engage people across cultural differences.

Jyotswaroop holds a Masters Degree in Public Administration, Nonprofit Management and Policy from NYU’s Wagner School of Public Service. She earned her B.A. in English from the University of California Irvine. In her spare time, she enjoys 90’s hip-hop, well written TV shows, and riding her bike around her hometown, Los Angeles.


Vijay Das

National Policy and Communications Director

Vijay Das comes to the California Reinvestment Coalition after leading progressive campaigns and movement strategy for Demos in Washington D.C. Vijay hails from the East Bay and is proud to return home and fight for everyday Californians. Vijay has previously worked as a policy advocate for Public Citizen’s Congress Watch and was a policy fellow in the California Attorney General’s Office and in the United States Senate. Prior to graduate school, Vijay worked on public health and public safety reforms for the mayors of Los Angeles and New York City.

Vijay’s writing has appeared in CNN, USA Today, The Nation, Al Jazeera America, Al Jazeera English, Salon, Univision News, The Guardian, The San Francisco Chronicle, among other outlets. His analysis and views have been quoted in The Intercept, Politico, Pro Publica, Vice News, The Washington Post, The Los Angeles Times, The New Republic, The American Prospect, The Boston Globe and the Hartford Courant. Vijay’s media appearances include national and state syndicated broadcast television and radio.

Vijay is a graduate of Vassar College and UC Berkeley’s Goldman School of Public Policy.


Sarah Souza

Program Associate

Sarah is a Program Associate at CRC and is leading Here to Stay; a statewide effort focused on engaging immigrant leaders to advocate for legislative and corporate reforms that promote economic equity, community wealth-building, and financial security for immigrants in California. Originally from Brazil, she came to the U.S. with her family at the age of 15, attending high school and college as an undocumented student.

Sarah is the President of the San Francisco Latino Democratic, and the first Dreamer in California appointed to the San Francisco Democratic County Central Committee. She proudly serves on the Board of Directors of La Raza Community Resource Center and the Eastern Neighborhoods Citizens Advisory Committee. She is an active member of the National League of United Latin American Citizens and has participated in the Emerge Leadership Program for Latinx leaders.

A fierce leader at the forefront of immigrant issues, Sarah is passionate about affordable housing, immigration, economic justice, and equitable education. She has been organizing for immigrant communities for over a decade and has met with multiple Congressional members and advocated for legislative changes for immigration policy reform. She has extensive experience in public policy, community relations and engagement, advocacy, government affairs, and PR.

Sarah holds a Masters in Public Affairs from the University of San Francisco, and a B.A. in Political Science and Certificate in Nonprofit Management from San Francisco State University.


Patricia Villasenor

Program Associate

Patricia M. Villasenor grew up in Southern California, and was previously the Executive Director of the Human Relations Commission for the City of Los Angeles. She later became the Director of the Commissions and Community Engagement Division for the City of Los Angeles. At the Human Relations Commission, her work included the creation of the Office of Immigrant Affairs, Transgender Advisory Board, Anti-Bullying Coalition, Youth Ambassadors Program and embRaceLA. Patty also produced the “We Are LA!” television segments, where she received the Spirit of LA Award from Mayor Antonio Villaraigosa. She has served on numerous panels as a subject matter expert on diversity and inclusion, immigration, and conflict management. Additionally, she was responsible for developing multiple workshops and trainings on cultural competency, civic engagement, and police-community relations.

At the Commissions and Community Engagement Division, Patty oversaw and directed the various initiatives of the Commission on the Status of Women, Affordable Housing Commission, Communities and Family Services, and the Community Action Board. The charge of each commission was to serve as advocates on behalf of the most marginalized communities throughout the Los Angeles region. Some of these initiatives included The Report on the Status of Women and Girls, the Committee on the Elimination of Discrimination Against Women (CEDAW), and the Pioneer Women’s Award.

Patty graduated with honors and Magna Cum Laude from the University of Southern California, where she studied Cultural Anthropology and Environmental Studies.


José Olivas

Finance and Operations Manager

José (he/him/his) is a native Californian, born in Los Angeles to working class immigrant parents from Mexico. José has witnessed first-hand the devastating effects of gentrification and displacement on low-income immigrant communities. Through his service as Board Treasurer of La Raza Centro Legal in San Francisco, José works to protect the Mission District’s most vulnerable residents from deportation, eviction, and workplace discrimination. José previously worked as Operations and Finance Specialist at Power California, organizing young people of color to have a greater voice in California’s future through the electoral process.

Prior to that, José worked as the Finance and Operations Manager at Neighborhood Funders Group, a philanthropic membership association of foundations committed to advancing social justice and community change. José also worked as the West Coast Program Coordinator and Operations Manager for Alliance for Justice, working to provide technical assistance to nonprofit organizations engaging in lobbying and civic engagement work. José was the first in his family to graduate from college earning a BA from UC Berkeley in Mass Communications. José spends his free time planning his next travel adventure having visited over 30 cities in 10 different countries.


John Hoffman

Director of Development

A passionate advocate for economic and social justice, John Hoffman has led nonprofit fundraising and marketing campaigns for more than 15 years. Before joining CRC, John was the Development Director at Social Venture Network and at ZeroDivide.

Prior to entering the social sector, he was a Senior Marketing Manager at Sun Microsystems, and a Branch Manager for US Bank. He holds an MBA from the Foster School of Business at the University of Washington and a certificate in Banking and Finance from the University of Zurich.


Adrienne Suzio

Program Assistant

Adrienne Suzio (she/they) is an administrative professional with over 10 years of non-profit experience.  Before joining CRC, Adrienne organized the Mills College Summer Institute for Book & Print Technologies, puppeteered at the nonprofit Oakland Children’s Fairyland, and shipped miniature mail internationally for The World’s Smallest Post Service.

Adrienne graduated with honors from Mills College in Oakland (the first women’s college to create a transgender admission policy), and focuses her volunteer efforts towards supporting queer communities.


Board of Directors

Photos on this page taken in front of LA LLORONA’S SACRED WATERS, acrylic mural on stucco, 30’ x 70’. York and 24th Streets, San Francisco Mission District, Juana Alicia ©2004, All Rights Reserved.