Increasing access to capital for communities of color, and low-income and rural communities.

CRC’s Equity Promotoras receive specialized training that allows them to acts as the bridge between historically marginalized people (Black, Latino, immigrant, low-income communities and women in particular) and financial service providers, social service agencies and relative nonprofits. Economic Equity Promotoras also act as change agents within their naturally occurring social networks.

The promotora model

Promotoras are bridge builders. They are trusted advocates and peer educators who share the same culture and experiences of their communities. They work to connect communities to resources either by way of door-to-door communications, community meetings or virtual conferences. The promotora model ensures that the design of financial services takes into account the social, cultural and particular needs of historically marginalized people (Black, Latino, immigrant, low-income communities, and women in particular).

Community Outreach

Our promotoras deliver basic economic and financial preparedness information to historically disenfranchised communities.

Barrier Breakers

Through empathy, compassion and respect for individual and shared experiences, our promotoras build trust with people who face multiple barriers to achieving financial security.

Financial Empowerment

By equipping community members with the skills and confidence they need to find economic and financial success, CRC’s promotoras are stepping up to build a network of financially empowered people.

Sign-up for a Promotora-led workshop.

Workshop signup coming soon.

Resources and reports

Economic Wellness Promotoras: Meeting Families Where They Are

Brand new report on CRC's Economic Wellness Promotoras Program

CRC launched its Economic Wellness Promotoras program in 2020 to support the financial well-being of low-income Black, Indigenous, and People of Color (BIPOC) families. This new report looks at data from the first year of the program.

Avoiding COVID-19 Financial Scams

The financial toll brought on by COVID-19 left already vulnerable populations at the mercy of crooks, scammers and predatory lenders. CRC compiled this educational guide to help protect families from scams and predatory products during the COVID-19 pandemic. Read the guide in Spanish.

Promoting Financial Security and Economic Opportunity for Immigrants in California

In this report, CRC presents findings that show most immigrant consumers distrust traditional banks because they feel unwelcomed, and regularly face discrimination by banks, and many of these families want to build assets, but they do not have access to safe, affordable financial resources.

Have questions?

Contact Patricia Villasenor,Organizing and Campaigns Manager, at pvillasenor@calreinvest.org for more information.