Increasing access to capital for communities of color, and low-income and rural communities.
CRC’s Equity Promotoras receive specialized training that allows them to act as the bridge between historically marginalized people (Black, Latino, immigrant, low-income communities and women in particular) and financial service providers, social service agencies and relative nonprofits. Economic Equity Promotoras also act as change agents within their naturally occurring social networks.
The promotora model
Promotoras are bridge builders. They are trusted advocates and peer educators who share the same culture and experiences of their communities. They work to connect communities to resources either by way of door-to-door communications, community meetings or virtual conferences. The promotora model ensures that the design of financial services takes into account the social, cultural and particular needs of historically marginalized people (Black, Latino, immigrant, low-income communities, and women in particular).
Our promotoras deliver basic economic and financial preparedness information to historically disenfranchised communities.
Through empathy, compassion and respect for individual and shared experiences, our promotoras build trust with people who face multiple barriers to achieving financial security.
By equipping community members with the skills and confidence they need to find economic and financial success, CRC’s promotoras are stepping up to build a network of financially empowered people.